Who We Are

Early in his career, Ron fell in with a bad crowd and became addicted to kerning and unusual letterforms; years later, he’s still an unreconstructed type geek at heart.

His experience includes advertising, packaging, web design and identity development, as well as academic publishing (Boston University), business consulting (Andersen LLP) and consumer electronics marketing (Rio, ReplayTV, Microsoft). He has also been an editor, a film reviewer, a PowerPoint guru, a one-man marketing department and an educator. Ron believes that good creative always stems from a clearly articulated marketing strategy, and he doesn’t own a single black turtleneck.

Skye has an extensive background in brand management (Procter & Gamble), advertising & branding (Young & Rubicam New York & San Francisco, DDB Worldwide Chicago and BBDO Dallas) and marketing consulting and new product development (San Francisco’s Hallberg Schireson & Co) and the daily marketing grind (CMO at Benziger Family Winery). She has led small new product development groups, global task forces of 200+ people, in-house marketing staff and everything in between.

Today, Skye leads Cogito’s select strategic planning and analysis team. She’s an ardent believer in the importance of clear objectives; thinking before acting; and creative that reflects conclusions drawn from hard data. And she’s happy when you listen to what your customers and non-customers are telling you.

Skip combines extensive executive management experience with a deep background in technology, and he’s created more companies than most people have worked at. His specialty is understanding, creating and adapting systems that will improve a client’s business and profit. He’s inventive and insightful at leading clients to create innovative and profitable change.

A graduate of Duke University, Skip played key roles in designing software for DEC (now HP) and Aldus (now Adobe) before he became founding CEO and CTO for Attenex Corporation (a provider of innovative visual analytics software for the legal industry’s electronic discovery work). After Attenex was sold in 2008 for $91M, Skip became a consultant to startups, venture capitalists and angel funders.