Benziger Estate Label

Before

“These are from our estate, and no one can tell.”

Task

Evolve the design toward a high-end look suited to Estate bottlings.

After

The renamed, less dusty-looking Benziger Estate line.

Benziger Estate label/packaging

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Even when a wine is hand-sold at the tasting room, the label can have a profound effect on the tasting experience … and make or break a sale.

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