PNI Identity

Before

Too soft, washed-out and dated … especially for a technology company.

Task

Show that PNI is a technology leader in digital magnetic compass sensors.

After

A bold, clear brandmark dense with meaning, not design tics.

PNI logo

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The PNI logo incorporates a compass needle; the equator and the curve of the Earth; and the 23.5° angle of Earth’s axis.

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