Scherrer Winery Label

Hierarchy problems and awkward design made it feel like a generic private label.

Make Scherrer look like what it is — an elegant, artisanal wine made with great care.

A label as subtle, delicate and nuanced as the wine inside.

The Scherrer redesign was so successful that the editor of Practical Winery & Vineyard magazine asked us to write a cover article about it.